Senior marketing direction, ongoing thought partnership, or fractional CMO leadership — all built around your business. Independent and transparent, without the costs and conflicts of agency advice.
What We Do
What it is
Independent advice on your brand, media, and performance marketing. No media to sell you and no agency overhead built into the fee.
How it works →The experience behind it
Senior leadership experience from major agency holding companies, applied to your business. The senior person you meet is the person doing the work.
Our background →How you work together
Strategic direction, ongoing thought partnership, or fractional CMO leadership, each customized to what your business needs.
Find your fit →Many businesses can't see where their ads run, what they're really paying for, or whether the advice they get is steered by financial arrangements they never see. Meanwhile, layers of bureaucracy and junior teams stand between your business and the timely, actionable guidance it needs.
See what's changed in the market →
Senior people win your business; junior teams do the work.
Offices, layers, and margin get paid before strategy does.
Approvals and handoffs delay the decisions you need to make.
Media markups and tech and data fees sit deep in your costs.
Rebates and vendor deals can steer advice toward what pays the agency.
Vague agreements let invoices grow without real strategic work behind them.
Long contracts hold you in while your brand history walks out the door.
The Difference
Agencies commonly bill clients around three times what the person doing the work is paid. The difference funds overhead and profit, not strategy. Strategy Butler removes the overhead and unnecessary costs.
You see how the work happens: what we recommend and why, the research and data behind it, and where things stand. Every fee is disclosed before work begins, with no media markups, technology pass-throughs, or hidden margins.
No financial partnerships with media, technology, or data vendors, and no stake in what you spend or where. Advice guided by your goals, not someone else's margin.
Every output is reviewed and elevated by a 20+ year Fortune 500 marketing professional before it reaches you. No delegation. No junior account teams.
A clear agreement before any work begins: a Service Agreement for Essentials, a signed Statement of Work for Advisor and Executive. What is in scope and what is not — no ambiguity, no surprises, no billing you cannot trace to actual strategic output.
Advisor and Executive engagements run for a term set in your Statement of Work and are billed monthly. Essentials work is available whenever you need it. The longer we work together, the more each recommendation builds on what we've learned about your business.
Sample Work
Shown here: a single sample page within various marketing outputs. Demonstration purposes only.
Competitive Snapshot
One page from a full competitive review: where you stand against the brands competing for your customers.
Audience Profile & Insights
One page from a full audience profile: who buys, why they choose you, and what would bring them back.
Customer Journey & Channel Orchestration
One page from a full journey review: where customers stall, and which channel should take over at each stage.
Retention & Lifetime Value Strategy
One page from a full retention strategy: what each customer is worth, and the moments that keep them buying.
Data & Measurement Strategy
One page from a full measurement plan: what to track, where the truth lives, and how to prove what works.
Brand Positioning & Brand House
One page from a full brand house: the promise, the pillars behind it, and how the range fits together.
Visual Identity Direction
One page from a full identity direction: three visual routes, how each scored, and the brief for a designer.
Messaging Framework
One page from a full messaging framework: the core story, the proof behind it, and how each audience hears it.
Strategic Creative Brief
One page from a full creative brief: the problem, the proposition, and exactly what the team needs to deliver.
Brand & Creative Messaging Review
One page from a full messaging review: how every touchpoint scores, and the fixes in priority order.
Channel Assessment
One page from a full channel assessment: what each channel costs, what it returns, and what it should do next.
Campaign Strategy Framework
One page from a full campaign strategy: objective, audience, message, and media plan in one view.
Strategic Media Brief
One page from a full media brief: goals, audiences, flighting, and the guardrails partners plan against.
Partner & Ad Tech Evaluation
One page from a full partner review: agencies scored on substance, and where each media dollar really goes.
Brand Safety & Suitability Guidance
One page from full brand safety guidance: clear suitability tiers and how they are applied everywhere.
Strategic Priorities: 90 Days
One page from a full 90-day plan: ranked priorities, clear owners, and the measures that show progress.
Marketing Plan & Budget
One page from a full annual plan: the budget by quarter, the goals, and the initiatives behind them.
Performance Review
One page from a full performance review: what moved, what didn't, and where the next dollar should go.
Executive Strategic Summary
One page from a full executive summary: where things stand, what we recommend, and the decisions needed.
Marketing Team & Partner Structure
One page from a full team review: who owns what, in-house and out, and how decisions get made.
Senior marketing guidance wherever your business is today, whether you are building your foundation, strengthening a specific area, or looking for an independent outside perspective. Delivered async, directly to your inbox.
An ongoing senior advisory relationship built on active dialogue, shared context, and counsel that deepens and evolves as your business grows — not just strategic output, but a true thought partner.
Senior marketing leadership at the executive level: embedded as your fractional CMO, overseeing your team and agency partners, or leading a defined strategic project. All without the overhead or commitment of a full-time hire.
Every engagement is led by a marketing executive with more than 20 years of experience. Higher tiers add live conversation, deeper involvement, and hands-on leadership.
Tell us about your business and we'll recommend the right tier, with what's included, how it works, and what to expect.
Market Reality
Strategy Butler gives you the strategic priorities and guidance to navigate it clearly, so your marketing helps the business grow and deliver results.
Senior marketing counsel, without the agency overhead.
You know your business. You may not know where to spend, what to say, or what's actually working. Choose what you need from the menu whenever you need it, and request it through a short written brief. You receive strategy in plain language that tells you where to focus and what to do next, and you act on it on your own schedule.
Estimated range only. Each request is priced in your Service Agreement, based only on what your business and brand need.
Get StartedCompare all three side by side →Written strategic direction, customized to what your business needs and set out in your Service Agreement
Plain-language direction on where to focus, what to say, and what to do next
Senior-led by an executive with 20+ years in Fortune 500 marketing
Email support, with response times set in your Service Agreement
Short form and questionnaire. A detailed look at your business, brand, and goals.
Service Agreement. What you're ordering, the price, and the terms, accepted online before work begins.
Request the work you need. Each piece is written for your business and delivered by email.
Put it into action with your team, agency, or partners.
Yes. That's exactly who Essentials is for. Everything is written in plain language, with clear next steps.
No. Essentials is written by design: requests, questions, and feedback all happen by email, on your schedule. If you'd like regular conversations and ongoing support, you can move to Advisor at any time.
You can move up to Advisor at any time, which adds an ongoing thought partnership with regular strategy conversations.
You have marketing underway, perhaps a team or an agency, and bigger decisions coming. Advisor is an ongoing thought partnership, with regular strategy conversations and direct access, so the work follows what your business actually needs right now.
Estimated range only. Your fee is built around what your business and brand actually need, and confirmed in a signed Statement of Work (SOW), the agreement that spells out your scope, term, and investment.
Get StartedCompare all three side by side →Ongoing strategy conversations, with cadence set in your Statement of Work
Strategic work directed by your conversations, not a fixed menu
Direct access throughout, with response times set in your Statement of Work
A signed Statement of Work, built around your business
Questionnaire. A detailed look at your brand, business, and goals.
Statement of Work. Your scope, priorities, term, and fee, agreed in writing.
Discovery and Marketing Diagnostic. Month one of the engagement: a clear read of your business and market, with a ranked course of action and a 90-day roadmap.
Ongoing partnership and access. Meet regularly, receive the strategic work, and get answers in between.
No. Advisor sits alongside your agency, giving you independent strategic direction and a senior view on their work.
It's quoted at a rate disclosed in your agreement, and only begins once you approve it in writing.
So your scope and rate are based on real information about your business, not assumptions.
Senior marketing leadership structured around your business: embedded as a fractional CMO, providing strategic oversight of your in-house team and agency partners, or leading a defined initiative where the stakes are high. Backed by 20+ years leading brand, media, and performance strategy at the largest agencies, plus board-level work in brand safety.
Estimated range only. Every executive engagement is scoped individually around what your business and brand actually need, and confirmed in a detailed Statement of Work.
Start a ConversationCompare all three side by side →
Ongoing, embedded marketing leadership. Strategy, priorities, and accountability at the leadership table.
Senior direction for the team and agency partners you already have. Setting strategy, reviewing work, raising the standard.
A defined engagement for a high-stakes moment: agency review, rebrand, market entry, or launch.
Regular strategy and planning sessions, with cadence set in your Statement of Work
Priority access, with response times set in your Statement of Work
Executive summaries for your CEO or board, as your scope requires
Bespoke scope, reviewed prior to each new cycle
Questionnaire. A detailed look at your brand, business, and goals.
Statement of Work. Your scope, priorities, term, and fee, agreed in writing.
Discovery and Marketing Diagnostic. Month one of the engagement: a clear read of your business and market, with a ranked course of action and a 90-day roadmap.
Embedded leadership. Lead alongside your team and partners, with cadence set in your Statement of Work.
Yes. Oversight engagements are designed to strengthen the team and partners you already have, not replace them.
Yes. Projects are scoped and quoted individually, with objective, timeline, and investment agreed in writing.
No. It's embedded strategic leadership, not day-to-day management or execution.